6 Benefits of On-Hold Marketing

 

Marketing to Customers While They're on Hold

Turning dead on-hold time into productive marketing time is one of the smartest business decisions you'll ever make, whether you own a small family business or are part of a large organisation.

 

Improve Your Customer's Experience

Customers judge your company based on their contact experiences with you, whether it be on the telephone or in person. You would never allow an awkward moment of silence in a business meeting - why treat your caller any differently?

 

Enhance Your Image

Whether callers hold for a few seconds, or a few minutes, that time is critical to their perception of your company – and in business, perception is reality? It's a fact – when a customer hears a customised greeting while on hold, they're more likely to feel reassured they've called a capable organisation.

 

Reduce Costly Hang-Ups

No one wants to wait on hold! Take away the frustration – give them something interesting to listen to! Let them know their business is important and that they haven’t been disconnected. Customised on hold messaging is proven to reduce hang-ups by two-thirds!

 

Reinforce Ad Campaigns, Cross-Selling and Up-Selling

You've trained your staff to "cross-sell" and "up-sell" — why not let your hold line back them up? Market your products and services to existing customers at a fraction of the cost of other advertising media. On hold messages will increase callers’ requests for information about specific products or services mentioned while on hold!

 

Target Marketing Solution

With a message on-hold program your message — and only your message — plays directly to an audience already motivated to learn more about your company. When you market to your on hold callers, make sure your messages are professional, the music complements your business and the information keeps your callers interested and on the line.